The Sales Map™
Every commercial function has the same eight moving parts.
Yours are not all working equally well, and you probably already suspect which one is the problem. The tools below are instruments for checking whether you are right. Start with the question that is keeping you up.
Select a dimension to see what it covers and which instruments read it.
Presence · dimension 1 of 8
“Do they know who we are before we call?”
Whether the market knows you exist, and whether what it knows is what you meant it to know. When this is weak, every conversation starts cold and every deal costs more than it should.
Instruments that read it
Commercial Function Evaluation
Free · 10 min · reads all eight
Sales Priority Assessment
With Matt · several people, answered independently
Not sure which dimension your problem sits in? That is what the free evaluation is for. It reads all eight.
Or start with the question
Six instruments, each answering one question properly rather than six vaguely. The free ones are not cut-down versions of the paid ones. They read wider and shallower, which is what tells you where to point the next one.
Which part of my commercial engine is actually the problem?
Reads all eight dimensions and shows you the shape of your function on one chart. Nobody scores ten across the board. The point is finding where one point of improvement moves the most.
Commercial Function Evaluation
What are my people actually doing day to day?
For each competency you pick the statement that is most true today, and get back the behaviour that comes next. Assess a person, a team, or yourself. It is your judgement rather than a measurement, which is what makes it a useful thing to be proved wrong about.
Sales Behaviour Profile
Have I got the right people in the right roles, doing the right things?
Your team take a short assessment and get a report showing where they sit against a very large set of other sales professionals, and where support would make the most difference. Free, and no obligation to do anything with it afterwards.
Team Benchmark
Is the forecast real?
Thirteen questions on how the pipeline is built, qualified and reviewed. A written report with a band rather than a score, and a clear view of what is inflating the number.
Pipeline Reliability Diagnostic™
Can this team actually deliver the number?
Models the target against headcount, conversion, deal timing and the hours the work really takes. Headroom, or revenue at risk, month by month. We run the scenarios live.
Capacity Model
What do we fix first, and where do we disagree?
Two to four people answer forty questions independently and confidentially. The score is the median. Where you disagree with each other is often the finding that matters most.
Sales Priority Assessment
Your question is not on the board?
That usually means it is a good question and needs a person rather than a form. Thirty minutes, no charge, no deck.
Book a conversationOff the map
Two things that do not read a dimension. I built them to run my own business and opened them up because other people wanted them.
How do I empty my head without losing the good bits?
Answer six questions about how you work. You get back a set of instructions to paste into ChatGPT, Claude or Gemini. From then on you talk, it sorts, and nothing good gets thrown away. It runs in your tool, on your account, and I never see a word of it.
Clear Head
Does a new starter get up to speed, or get left to it?
A five-phase onboarding plan the line manager and the new colleague both work from. Tasks, notes, checkpoints, progress and a printable plan.
Onboarding Platform
Start with the free one.
Ten minutes, all eight dimensions, and you decide afterwards whether anybody else ever sees it.